Nic Vallance:

Nic would really like to encourage people to go to NZ's wild places and enjoy them, and reminds New Zealanders that "there is something for everyone out there, for all levels of fitness and interest. You can take a five minute walk to a breathtaking waterfall from a carpark, or you can travel into the heart of our wilderness for days or weeks at a time.  It's your country, get out there and enjoy it!"

Sounds a lot like geocaching? Huh?